600–700
Projects delivered per year
through one PM system
through one PM system
CANDIDATE BRIEF · SUPPLEMENTALDOC / 01 · NEW YORK METRO
WHAT YOU GET WITH
Peter
Lenz
Lenz
Creative Production & Operations Leader. 15+ years turning ambiguity into work that ships at scale.
Figure it out. / Build it. / Make it matter.
BRAND & CREATIVE OPS · INTEGRATED PRODUCTION · LIVE EVENTSthroughthislenz.com
WHAT YOU GET WITH PETER LENZ02 / WHO YOU'RE HIRING
"
He goes into a situation full of unknowns, gathers information, organizes it, and sets up a clear path forward by distilling the chaos down to key steps and decisions.
"Peter has really flourished in the [brand] role, maintaining a great attitude and approach in a generally murky and uncertain environment. His communication skills are excellent — he has developed a great knack for communicating in a way that respects the roles of various teams and stakeholders, yet offers a point of view on what he believes should happen. Peter's organizational skills are outstanding — he's really one of the best we have at keeping trains on the tracks. He has earned the trust of many stakeholders, from legal to executive leadership."
VP, ECD — YAHOO · FORMER MANAGER
That is the job, on every track. Creative operations, brand, live production — different surfaces, same engine. Peter is the person leadership hands the murky, high-stakes problem to, trusting it comes back as a plan a team can actually run.
P. LENZpeteredwardlenz@gmail.com
WHAT YOU GET WITH PETER LENZ03 / TRACK RECORD
[01]Creative Ops Wins
SYSTEMS THAT MADE CREATIVE DEPARTMENTS SCALE
600–700projects / year
Built the platform the whole department runs on.
Implemented a centralized project management tool that created efficiencies for a team delivering 600–700 projects annually, plus a Creative Department dashboard for quarterly and annual reporting that gave leadership real visibility into operational efficiency.
SLAintake framework
Stood up the intake engine from scratch.
Established a proactive intake team to streamline creative requests — implementing SLAs, forecasting project volume, and optimizing team staffing to keep deliverables timely, efficient, and high quality.
+8% / +4%traffic / social
Turned brand strategy into measurable results.
Led the For Lovers Of OTT campaign, driving an 8% increase in new visitor traffic and 4% growth in social followers by translating brand strategy into efficient, end-to-end creative production.
P. LENZlinkedin.com/in/throughthislenz
WHAT YOU GET WITH PETER LENZ04 / TRACK RECORD
[02]Brand Wins
STRATEGY THAT GOT PAID OFF IN EXECUTION
49 / 346markets / products
Led a global brand overhaul in 90 days.
Drove Yahoo's global brand transformation across 49 markets and 346 products in 90 days, launching a modernized brand strategy, architecture, and identity without missing a market.
6rebrands
Ran rebrands at organizational scale.
Orchestrated 6 company-wide rebranding initiatives, managing up to 12 cross-functional workstreams and reporting to executive stakeholders while balancing brand strategy against operational execution.
5–10%consistency, YoY
Made brand consistency measurable.
Achieved a 5–10% year-over-year improvement in brand consistency scores through refreshed guidelines, and built a brand review process that let partners submit work for compliance — keeping the brand coherent everywhere it showed up.
P. LENZlinkedin.com/in/throughthislenz
WHAT YOU GET WITH PETER LENZ05 / SCALE OF WORK
[03]Scale of Work
THE NUMBERS BEHIND THE WINS
01
02
90 days
To roll a global rebrand
across the full portfolio
across the full portfolio
03
49 × 346
Markets and products
moved in lockstep
moved in lockstep
04
6
Company-wide rebrands
up to 12 workstreams each
up to 12 workstreams each
05
+8%
New visitor traffic lift
on the For Lovers Of campaign
on the For Lovers Of campaign
06
5–10%
YoY brand consistency gain
from refreshed guidelines
from refreshed guidelines
P. LENZpeteredwardlenz@gmail.com
WHAT YOU GET WITH PETER LENZ06 / WHAT THEY'RE SAYING
[04]In Their Words
LEADERSHIP & THE PEOPLE WHO MANAGED HIM
"Peter excels in both brand strategy and operational execution, seamlessly bridging the gap between high-level vision and practical implementation. His deep respect for the creative process and his knack for problem-solving really set him apart."
— ACD, YAHOO
"Peter is an amazing brand wizard and marketing leader. He is both thoughtful and decisive on what direction to take for various types of products. His leadership drove a seamless launch of the Hey Yahoo show on Game Show Network (2023) with a fantastic revival of the classic yodel and an awesome set design that really felt modern."
— DIRECTOR, PRODUCT MANAGEMENT, YAHOO
"What stands out most about Peter is his ability to find a solution to any problem, identify the people and process needed, and get it done. He is an expert at navigating through change."
— HEAD OF BRAND, VERIZON MEDIA / YAHOO · FORMER MANAGER
P. LENZlinkedin.com/in/throughthislenz
WHAT YOU GET WITH PETER LENZ07 / WHAT THEY'RE SAYING
[04]In Their Words
CROSS-FUNCTIONAL PEERS & HIS OWN TEAM
"Peter's expertise in program management is evident in his ability to seamlessly navigate complex tasks, while ensuring that every detail is meticulously handled and the overall strategic goals always remain in sight."
— B2B MARKETING LEADER
"Peter is a strategy whiz, a problem solver, a process and systems improver, and perhaps most importantly, a connector. He knows how to bring people together, forge a plan, and get things done."
— SAAS MARKETING LEADER
"Peter is an excellent communicator [and] so fully wired into external marketing and brand trends. His honesty, pragmatism and experience, coupled with creative optimism and ideas as well as support to collaborate makes him an excellent partner."
— PEER
"Peter is a consummate team player. He has a 'we can' and 'we will' attitude always and is a pleasure to work with. He has helped prioritize his team's resources and needs and is always available to answer questions, provide helpful insight, and act as a bridge between our legal trademark brand protection needs and the creative side of brand work."
— PEER
"Peter is extremely empathetic and understanding. He does a great job of being both a manager and someone who you can confide in with non-work related topics. He does a great job of managing projects and driving them to fruition and completion."
— BRAND MARKETER · FORMER DIRECT REPORT
P. LENZlinkedin.com/in/throughthislenz
WHAT YOU GET WITH PETER LENZ08 / LET'S TALK
The murky problem,
the one nobody owns —
the one nobody owns —
give it
to me.
to me.
#BOOM
P. LENZNEW YORK METRO